Why you should pay for keyword tools
Although there are many free keyword research tools on the internet that seem to do the job. Free keyword research tools are not specific enough; they don’t give enough results or enough options. Free keyword research tools are only useful for checking whether a niche market maybe worth researching more, other than this the free keyword tools will not be accurate enough for you to get the best results you can.
The free keyword research tools help to complete the first and initial step in to keyword research, ensuring there is enough popularity in the market you’re focusing on. After you have seen what sort of daily searches the overall market receives free keyword tools just do not have enough features or data able to give you specific search terms and information you need to optimise your website fully. Obviously if you’re short of cash then the free keyword research tools will have to do, however you will be severely decreasing your chances from the start.
I was also sceptical at first, whether forking out the one off payment or most likely monthly payment for the keyword research tool would be worth it, however after I bit the bullet and purchased my first keyword research tool wordtracker I was more than happy with the extra features I received, the data I was given and the overall flexibility of the tool.
If you’re serious about optimizing your website and want to rank highly for your keywords, if you want to find the best long tail keywords that give you the most traffic then it is necessary to purchase the keyword research tool.
Keyword research is one of the first steps of developing a website, or entering a new market. Before you purchase the domain, before you purchase the hosting, before you look in to wordpress themes or static websites you will do keyword research. The keyword research will help to see if your time will be worth the outcome, whether or not the market is there and whether or not the market is popular.
Not only is keyword research a necessity for analysing whether a market is approachable but also when you have entered a market and your developing your website and performing SEO, you need the keywords to optimise your website. This is again where keyword research comes in to play, many one word, two word keywords are in highly competitive markets such as “SEO” and “Internet Marketing” these key terms will be very hard to rank highly for in the first couple of months when setting your website up. However this does not mean you cannot rank for keywords relevant to these markets, so you will need to do some keyword research for longer keywords (Long tail keywords).
I use my keyword research tools more than once a day whether it is for general interest or for a website it is fun, informative and addictive.
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I agree that free keyword tools can only take you so far, but like you said it’s a start for anyone who can’t afford to invest in a paid one. I haven’t tried the paid version of Wordtracker yet (perhaps I will sometime). But currently I am happy with the keyword tool included with my SBI hosting account called BrainStormIt! One Word: *POWERFUL!*