What is Private Label Rights (PLR)?

Posted by Will Blears on August 08, 2010 in Affiliate Marketing, Article Marketing, Blogging, Email Marketing, Private Label Rights, Traffic Generation

What is PLR?

PLR is an abbreviation for Private Label Rights and this is content which when written, the writer has given the rights to allow customers/clients the rights to edit/change the content & in most cases re-distribute the content. However it is important to mention with each PLR material you purchase the rights to the content may differ slightly.

For example a collection of PLR material may allow you to re-distribute/re-sell the content to potential prospects however it may not allow you to edit the content & change titles and/or images.

When purchasing PLR whether from a sole website or through a forum, there should always be specific details regarding the private label rights of the content you are purchasing. If not I do suggest contacting the seller to ensure that you understand what rights the seller is attaching to their PLR material.

Difference between PLR & MRR

There is always a lot of confusion between PLR & MRR at least once a week I see someone on Warrior forum asking what the difference is between PLR & MRR. Therefore, once and for all I am going to answer it now.

PLR as explained above is Private label rights material that the creator has given you the rights to edit/change content/re-sell/giveaway and much more but as I highlighted above always read the specific rights of the content your purchasing as it always varies.

MRR is the abbreviation for Master resale rights and generally speaking with MRR material you cannot claim the material to be your own creation nor can you edit/change the MRR material. However like PLR products you can sell the material to the end user, but this is where it differs. With MRR material you can sell the material to the customer with PLR rights to edit/change or re-distribute the content to another customer this being the end user. Also you may find that with some MRR material there is a restriction on the price you can resell the material for, usually a minimum to ensure a certain level of demand/supply is assured.

There are various other restrictions on PLR and MRR but as I pointed out earlier, the restrictions that maybe attached to the PLR and MRR material will differ from each seller.

Typical PLR Restrictions

[YES] Can be given away.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be added to paid membership sites
[YES] Can be added to free membership sites
[YES] Can be offered through auction sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] Can Be Edited Completely and Your Name Put on it.
[NO] Can be used as web, blog, newsletter content
[NO] Can be broken down into smaller articles
[NO] Can be used for eCourse or autoresponder series
[NO] Can sell Private Label Rights

These are typically the type of restrictions you will find with PLR material. Overall as mentioned earlier, just check before you purchase PLR or MRR, ask the seller or look for a specific restrictions page within the PLR/MRR website.