What is Pay Per Click?

Posted by Will Blears on October 10, 2008 in Google Articles

Pay per click otherwise known as PPC (pay per click) is a marketing strategy put in place by search engines. PPC advertising works by placing an advert on search results for specific words which are relevant to the website you are advertising generally placed in the right hand column on the Google search engine. When some one clicks on the advert the website which they get directed to get charged a specific payment amount which is agreed by the website company and the PPC advertiser.

To advertise on the search engine it costs the website nothing, however for every click on the advert a specific payment is charged. Google ad words are an example of a pay per click advertising program following from Google is Yahoo and MSN live and Ask.

It is relatively easy to start a pay per click campaign, firstly sign up to a PPC advertising program like Google, which I would advise since they are very well known and provide an excellent service. After signing up to your PPC advertising company, you should now have a basic budget in mind of how much you would like to spend on the campaign.

You then need to choose your keywords, I would do a lot of research on what keywords to choose, which are most relevant to your website and which generally get searched the most, which are the most popular. The price of keywords can range from $0.01 to $5.00 there has been known cases where keywords have been priced higher, however as a general guideline you will be expected to pay anything in between that amount. Well thats all, i wish you good luck and i hope you use this site again.