What is Affiliate Marketing?
This is the first of many articles to come in the new Affiliate marketing section of my Internet marketing blog and I thought I would start with the basics for those who are not familiar with what affiliate marketing is.
Affiliate marketing is an internet marketing process where by a person will promote and advertise a certain product or service in order for them to make a sale which they will then be paid a commission for. The affiliate markerter will be paid a commission per product that they sell and depending on whether this is done directly with the company or through an affiliate marketing company such as Clickbank they will then receive this commission.
What is Commission?
Commission is a monetary reward that companies give to sellers or advertisers of their product or service. As affiliate marketing is mainly an internet based process you will generally find that many affiliate products will offer a 50-70% commission on each product that they sell, this is definitely the case with Clickbank.
However other companies such as Amazon associates offer a much lower commission currently about 2.5%-5% however they not only offer commission on the product that you have directed them to but also for any other products they purchase whilst making that transaction.
The Four Core Players of Affiliate Marketing
Publisher
The publisher is the person or company who have created the product that you have chose to promote. These are the people who ask for affiliate marketers and are the ones who set the commission price and deal with the customer after you have successfully directed the customer to their sales page. If you ever need help with promoting a product or if you have a problem with a product I definitely advise you to contact the publisher of the product promptly as they are generally quite helpful. If your interested in promoting a product and you want to review the product first it is always a good idea to ask the publisher for a review copy, not all publishers offer a review copy however its always worth a try.
Network
The network is the company/website which advertises the affiliate products to potential affiliate marketers an example of this is Clickbank as I have mentioned previously.
Clickbank offer free registeration to affiliates and allow you to browse through the thousands of products available to promote. If you find a product you want to promote then you are given a unique html link for you to then promote with, you can track your progress through Clickbanks own tracking system.
Another example of a network is Commission Junction I have used them several times however never been as successfull as I have been with Clickbank.
Affiliate
The Affiliate is the person who decides to promote the publisher’s product after browsing on the network website to find a product that they are interested in. The affiliate can also be referred to as the merchant however they both promote and advertise products for a commission.
Consumer
As you probably know the consumer is the person who purchased the product the affiliate decided to promote. The consumer/customer will purchase the product through the affiliate’s website using their unique link and then the affiliate will receive a commission from the network and the publisher.
Affiliate marketing is pay for performance, where the publisher only pays for the performance that their affiliates create through their marketing techniques.
If you are considering becoming an affiliate marketer then I definitely recommend that you check out Clickbank to find products to promote. If your still new to affiliate marketing I also advise you to subscribe to my blog as I will be posting many new articles each week on affiliate marketing as well as a free affiliate marketing eBook which will be available to all my subscribers.
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