In our last installment of Top 25 Success Secrets, we cracked the top 5 with “Education.” If you haven’t yet read that article, I strongly suggest you go back and do so after you’ve finished reading this one. Education is essentially the cornerstone of running a home business.
In this installment, we tackle number 4 on our hit parade…advertising. Some people think that this is the number 1 most important part of success. Well, I admit, it’s up there. But when you see what 1 through 3 are and read my reasons behind their choices, you’ll understand why advertising is only number 4.
Okay, so why is advertising so important? Well, the answer to that should be blatantly obvious. If you don’t promote your site, nobody, or at least very few people, will see it. With the number of web sites out there today, you can’t just put one online and expect to get traffic. So we need to advertise.
Ah, but what kind of advertising? Therein lies the rub. See, there are many ways to advertise online and they are not all the same and not all effective for every niche.
For example, let’s take article marketing. It’s a very effective form of advertising. I’ve been using it for years. But it doesn’t work well for every niche. In fact, I’m going to give you a perfect niche that article marketing is downright horrible for…golf tips.
Think about it. Somebody is looking to improve their game. They want to learn how drive farther and more accurately, chip better, putt with better precision and so on. Do you think they want to or even CAN get this info out of an article? Of course not. They’re going to want to watch videos actually showing them the golf swing. This is one example where article marketing is virtually worthless and video marketing is a gold mine.
Let’s take the “make money online” niche. A lot of people seem to think that using safelists and traffic exchanges is a waste of time as far as marketing goes. And yes, if you’re selling an acne cure, they are. But if you’re showing people HOW to make money online, those methods can be VERY effective IF used correctly. Problem is, most people DON’T know how to use them. Point is, for this niche, safelists and traffic exchanges are quite viable.
And then, you have to consider the cost of your advertising and the return that you get from it. For example, let’s say that you’ve decided to use Adwords to promote your product. But you find out that the average CPC is about $1 a click and at 2% conversion, that’s $100 for two $47 sales. Unless you’ve got a strong backend, you’re not even breaking even using this method. Yes, it’s fine for a loss leader, but you better have something to follow it up with like a home study course or seminar.
Point is, advertising is VERY important. And yes, even if it’s just word of mouth through something like Twitter or Facebook, that’s still advertising. Getting the word out about your product is almost the most important thing when it comes to your business.
Why almost? You’ll see in the next three articles.
To YOUR Success,
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