In the last installment of Top 25 Success Secrets, we hit number 4 in our top 10, advertising. If you haven't read that article, I strongly suggest you go back and read it after you have finished with this article. In this installment, we hit number 3 in our hit parade...planning. There is an old saying that goes like this. "Those who fail to plan, plan to fail." It's an old cliche but it's quite true. Without proper planning, you might as well take your whole business and flush it down the toilet. But why is planning so important? Can't you just head on over to Clickbank, pick a prod

In the last installment of Top 25 Success Secrets, I went over understanding buyer psychology, which is critical to creating compelling sales copy. If you don't understand why people buy things, you can't push the right buttons to get them to buy YOUR product. If you didn't read that article, I suggest you do so after you're done reading this one. Well, I can't believe we've finally made it to the top 10. In this installment, we hit number 10...establishing a routine. Until you've done this, you can't possibly imagine how important it is to have one. This article explains why. A lot of p

In the last installment of Top 25 Success Secrets, I went over getting customer feedback, which is essential to do if you're going to have any idea of whether or not your products are any good or even if people want them. If you haven't read that article, I suggest, after reading this one, that you go back and read it then. I know you're going to get a lot out of it. In this installment, we're going to cover another topic that many people who run a home business drop the ball on...market research. This should be the first thing you do before you even THINK of starting a business or marketin

In our last installment of our series on home business foundation, we went over your product or service. In this installment, I want to discuss something that a lot of people neglect. It may very well be the most important part OF your business. Without it, it doesn't matter how good your product is. I'm talking about customer service. There are quite a few variables involved in customer service. One of them, and a severely neglected one, is the method by which the service itself is delivered. Today, we have quite a few ways for customers to get a hold of us, outside of traditional telep

In the last installment of home business foundation building, we went over our virtual real estate...where we were actually going to build our business. In this installment, we're going to go over our product or service. This is an area where many home business owners drop the ball simply because they are misinformed about what makes a really solid product or service foundation. We're going to cover some of the bad choices, or at the very least, not the most optimal, and then get into ones that will give you a better chance of having some real success. I think you will find this article quite

In the first installment of this series on building a home business foundation, I began our discussion with picking a niche and sub niche. In this installment, I want to tackle the issue of virtual real estate (VRE) because this is where so many home business owners drop the ball. Some real estate is better than others. Some is downright dangerous to use. I'm going to cover the three general types that I've found over my years of running my own business. Please understand that I am lumping a lot of individual types into these three, otherwise we'll be here until next Tuesday going through thes

More to the point...is your home business foundation about as secure as a house of cards? Over the seven plus years that I've been fortunate enough to be able to tell my boss to stuff it where the sun doesn't shine, I have seen more than my share of home businesses. Some good...some not so good. Some, downright awful. But what it all comes down to, good and bad, is the foundation. Lay a solid one and you can put almost anything on top of it. Lay one that is weak and you're taking your life, not to mention your businesses life, in your hands. And most people just don't get it. What they c