In our last installment of email marketing tips, we began a discussion of subject lines and their importance in getting prospects to open your emails. We focused primarily on the benefit type subject line. In this installment, we're going to cover more subject line strategies that I am sure you will find quite effective if used properly. Another subject line that is quite effective is the scarcity line. Now let me start off by saying that I in NO WAY condone false scarcity. If you're going to say you're only selling X number of units of your product, you damn well better mean it. Otherwise,

In the first installment of our series on email marketing, we questioned if email marketing was dead and pinpointed some of the mistakes that email marketers make. In this installment, we're going to start picking apart the email marketing process starting with the content itself. More specifically, we're going to focus on the subject of our emails. Our email subject is the very first thing that your prospect sees. So a bad subject can detonate your whole email marketing campaign right off the bad. Problem is, many email marketers don't know what a bad subject is. Many times, it's not what

Is Internet marketing as dead as a doornail? According to some people, you would think that it is. Every single day I hear the horror stories... My delivery rates are down the tubes. My open rates are abysmal. My CTR is almost non existent. And on top of all that, you keep hearing about how Internet marketers are having their autoresponder accounts closed because of spam complaints. Yeah, it's a real mess out there. In spite of all this, and contrary to what a lot of people believe, email marketing is NOT dead. In fact, it's not even close to being dead. Personally, I make