Ok, I have rolled up my sleeves to give you a really good recipe for a great web site. The basic thing you need to do: absorb these tips and implement this recipe to get yourself a successful web site in a few weeks. Well, if you have a web site already, you have to analyse it once to see if it is succeeding the way you want or not. A successful web site is one that turns normal visitors into regular customers. If you are developing a web site and you need tips, I’m handing out ideas for free!
Before that, assume that you are visiting a web site. How do you expect the best web site to be? One that gives you easy access to all content, has a great search system, less of spam and unwanted stuff, one that does not force you to buy this and that every 2 seconds!
Site design: Looks attract
First impression can be the best (or worst) impression. People will close the page the moment they see how complicated and messy it looks. Within 2 seconds, you could lose prospective customers. Get rid of the clutter! When people check out your page, the web site design can make a good impression if it is well organized and looks nice. Get rid of overwhelming graphics.
Easy navigation: your site is not a maze!
Remember those computer games where you always lose your way in a maze? Those may be exciting for kids but for visitors to your web page, definitely not! They should get what they want in a few clicks! Else, they will just click on the close button!
Good content: no spam!
Sure, your web site is meant to attract traffic. But for good conversion, your website must be powerful enough to interest the visitors and make them want more! Spam is a major turn-off, so forget about filling pages and pages of keywords! Give them well-timed, useful, optimal sized articles regularly.
Market: don’t force
Popularising your web site is one thing, bugging people with your pop-ups and banners everywhere is another! Another tip, do not put up your web site in directories and then tell the page visitors that the site is under construction! They will ignore your web site the next time! Go for the safe route for smart marketing and it will work wonders!
Now that you know what people want, give it to them!
