@ Brand4Profit thank you for your feedback and personal opinion. It was a very interesting read and I have to agree with you that calling something interactive marketing when in reality you don’t actually physically interact with anyone is rather misleading.

Social media marketing is definitely interactive from the persons point of view rather than the advert or website your promoting. Social media marketing allows bloggers and website owners to network, communicate with others in their field and hopefully expand through this networking.

Excellent comment and thank you again for your voice.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

I also agree that Social Media Marketing will continue this year.