Most of the webmasters know that Google Adsense provides an easy way to earn some extra money but still they are not earning the desired amount off it. In Adsense, the amount you earn per click depends on how much the advertiser is willing to pay and so, webmasters use high-paying keywords on their sites and expect big money but at the end they get disappointed.
So, what are they doing wrong?
It is a plus point to have high paying keywords properly placed on your website but in order to make money, you need visitors. Usually, people lack traffic on their websites and this result in low income. You should try to drive visitors to the pages which have high paying keywords. In short, you need to optimize your site navigation. Whenever a visitor lands on your website, he has the tendency to move to another page that sounds interesting and you can use it to maximize your Google Adsense earnings. The anchor text should be attractive enough to grab the attention of the visitor and this will make him visit that page and you can use this navigation logic to drive traffic to your web pages which have high paying keywords.
Before you begin practicing this, you need some tools to track the clicks, impressions, visitors. You can find several free tools on the internet to track the ads displayed by Adsense. Now you need to think of ways to drive traffic to a particular page which has the link to other pages. Try to use images to grab the attention and try to come up with a catchy description. Once you start getting traffic on the pages with high paying keyword, you will see an increase in your Adsense earnings.
Another important thing is the location. Once you have an attention grabbing image, anchor text, you need to find a spot on your page to use these images and descriptions. The spot should be such that it gets maximum exposure and this will improve the click-through rate and hopefully, your Adsense earning as well. Invest your time in testing different spots and see which works best.
Your Adsense earnings will definitely improve once you start getting traffic on pages with high paying keywords and this can easily be done by optimizing your site navigation smartly.
