Google’s new Wonder Wheel for Keyword Research

Google’s new tool belt as they like to call it offers all sorts of functions as I discussed here however one function that I want to talk about in a little more depth is the ability to see keywords related to your initial search word and the ability to click through to other relevant keywords and have the search results appear for these too.

Take a look at the Wonder Wheel in action here: Google Wonder Wheel

The search option allows you to search for related keywords and delve in as deep as you can do to find other keywords which are generally smaller, less competitive keywords ideal for those who are performing keyword research looking for that golden keyword.

Now of course I don’t think this is going to revolutionise the keyword research process however it does have an appeal. The simple yet effective spider diagram aesthetics and the automatic search function when clicking on a relevant keyword does make things much easier.

So next time you are performing keyword research why not take a look at Google’s new tool belt and have a fiddle around with the wonder wheel.

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