I remember many years ago, not too long after I first began marketing online, private label rights (PLR) were a big deal. Many marketers would salivate at the opportunity to get a hold of a great product that they could sell as their own and keep 100% of the profits. These days, it seems that PLR has run its course. The demand certainly isn't there like it used to be. The question is, why? what's the problem? How did something that was once so attractive become a white elephant? This article is going to take a look at the PLR situation, see what the problem is and then look for a solution, if

What is PLR? PLR is an abbreviation for Private Label Rights and this is content which when written, the writer has given the rights to allow customers/clients the rights to edit/change the content & in most cases re-distribute the content. However it is important to mention with each PLR material you purchase the rights to the content may differ slightly. For example a collection of PLR material may allow you to re-distribute/re-sell the content to potential prospects however it may not allow you to edit the content & change titles and/or images. When purchasing PLR whethe