Email Marketing Tips – More Subject Line Strategies
Posted by Steven Wagenheim on September 09, 2010 in Email Marketing, General, Marketing ArticlesIn our last installment of email marketing tips, we began a discussion of subject lines and their importance in getting prospects to open your emails. We focused primarily on the benefit type subject line. In this installment, we're going to cover more subject line strategies that I am sure you will find quite effective if used properly. Another subject line that is quite effective is the scarcity line. Now let me start off by saying that I in NO WAY condone false scarcity. If you're going to say you're only selling X number of units of your product, you damn well better mean it. Otherwise,
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