In our last installment of email marketing tips, we began a discussion of subject lines and their importance in getting prospects to open your emails. We focused primarily on the benefit type subject line. In this installment, we're going to cover more subject line strategies that I am sure you will find quite effective if used properly. Another subject line that is quite effective is the scarcity line. Now let me start off by saying that I in NO WAY condone false scarcity. If you're going to say you're only selling X number of units of your product, you damn well better mean it. Otherwise,

In the first installment of our series on email marketing, we questioned if email marketing was dead and pinpointed some of the mistakes that email marketers make. In this installment, we're going to start picking apart the email marketing process starting with the content itself. More specifically, we're going to focus on the subject of our emails. Our email subject is the very first thing that your prospect sees. So a bad subject can detonate your whole email marketing campaign right off the bad. Problem is, many email marketers don't know what a bad subject is. Many times, it's not what

Is Internet marketing as dead as a doornail? According to some people, you would think that it is. Every single day I hear the horror stories... My delivery rates are down the tubes. My open rates are abysmal. My CTR is almost non existent. And on top of all that, you keep hearing about how Internet marketers are having their autoresponder accounts closed because of spam complaints. Yeah, it's a real mess out there. In spite of all this, and contrary to what a lot of people believe, email marketing is NOT dead. In fact, it's not even close to being dead. Personally, I make

What is PLR? PLR is an abbreviation for Private Label Rights and this is content which when written, the writer has given the rights to allow customers/clients the rights to edit/change the content & in most cases re-distribute the content. However it is important to mention with each PLR material you purchase the rights to the content may differ slightly. For example a collection of PLR material may allow you to re-distribute/re-sell the content to potential prospects however it may not allow you to edit the content & change titles and/or images. When purchasing PLR whethe

Top 30 Internet Marketing Articles of April 2010 It's been a while since we last did the top 30 Internet marketing articles post, but it's back again and with vengeance! I will be focusing in on the best 30 Internet marketing articles of each month, using a range of sources and blogs which I read on a daily basis. If you want to check out previous months top 30 Internet marketing articles you can do right here. Social Media Strategy Before Tactics - A look at whether using strategy or tactics first in social media marketing & which is more effective. How-To Guide for Conversion R

14 advantages of using Email marketing software If your looking to grow your online business then you should definitely consider using email marketing. You may have seen the buzz around email marketing before, on forums, blogs and so on everyone talking about email marketing and how effective it is. Well it is true, this is no hyped up bs, email marketing can be effective and can increase your income ten fold. The money is in the list - very true. Email marketing can be a very effective way of developing a relationship with your customers and an excellent way of getting repeat custom. But

7 Steps to Improve Your E-mail Marketing Email marketing is becoming very popular within the world of Internet marketing since it has been proven that conversions are generally higher after you establish a relationship with those potential customers. However it is critical that you optimise your email marketing campaign to take full advantage of this very effective marketing process. When developing your next email marketing campaign consider these guidelines below. Your Email List It is important that you create a list from scratch or at least to purchase an email list from a truste

The Benefits of Email Marketing Email marketing is the process of using email communication to market products and services to a targeted group of people. These people have chose to opt in to an email newsletter to receive information regarding a certain market or area of interest. Email marketing includes: Sending direct promotional emails to try and acquire new customers or to entice past customers to purchase again. Sending emails to purely improve the relationship with the reader/customer and increase trust rating. Including your advertisement in emails sent by other people.